The most timeless homes are shaped by a series of thoughtful design decisions. Explore the principles professional designers rely on to create spaces that feel cohesive, layered, and beautifully considered from the very beginning.

Create a Cohesive Home

Thoughtful repetition of materials, colors, and finishes creates a natural sense of flow, allowing every room to feel connected without feeling repetitive.

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DESIGN TIP

Choose a small palette of materials and carry them throughout your home. Repetition creates continuity, while texture and natural variation keep each space interesting.

  • kitchen with table and marble checkerboard flooring
  • woven basket on wooden bench and marble checkerboard flooring
  • moody bathroom with marble checkerboard flooring
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Master the Art of Mixing Materials

The most compelling interiors combine materials with different qualities. Use contrast in texture, tone, and finish to create depth and character.

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blue zellige tile in shower

DESIGN TIP

Create depth by combining materials with contrasting textures and complementary tones. The result feels collected, not coordinated.

zellige tile, terrazzo tile, and wood swatches

Design with Intention

Rather than making every surface a statement, designers use handcrafted tile where it will have the greatest visual impact, creating memorable focal points that anchor a space.

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A vintage-style bathroom vanity with a dark wood pedestal sink, white marble countertop, gold faucet, and an arched gold-framed mirror. The room features white subway tiles, a dark reddish-brown upper wall, and a distinctive black, white, and gray marble-patterned floor.

DESIGN TIP

Reserve feature materials for powder rooms, shelving nooks, backsplashes, or shower walls and let quieter materials provide balance.

A built-in kitchen cabinet and shelving unit in a modern home interior, featuring light oak wood cabinetry, open shelves with decor, a green tile backsplash, a white countertop, and a built-in wine cooler. Two gray upholstered armchairs are partially visible in the foreground.

Make Every Detail Count

The finished look of tile is shaped as much by installation decisions as the material itself, from lighting and natural variation to grout color and layout.

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white zellige tile on backsplash in bathroom

The same tile can take on a completely different character depending on the grout color surrounding it. Matching grout creates a quiet, continuous look, while contrasting grout highlights the shape and rhythm of each tile.

DESIGN TIP

Installation pattern is an opportunity to add personality. A simple change in layout can introduce movement, emphasize scale, or create a more tailored, custom feel without changing the tile itself.

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